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contributions:

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Visual Design

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Websites

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Newsprint

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Apps

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Books

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Online Store

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Advertising

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Branding

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Management

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Production

AMPLIFY LEARNING, INC.

Role: PRODUCT DESIGNER

Dates: AUGUST 2012 - August 2019

Location: BROOKLYN, NY

Amplify Learning is an EdTech company that develops hybrid print/digital curriculums for Science, English Language Arts and Math.

amplify + the lawrence hall of science

One of my main assignments as a Product Designer at Amplify involved the production of 48 units of elementary and middle school science curriculum content. This project took four years to complete. and the role involved managing a team of designers and daily collaboration with the developers at the legendary Lawrence Hall of Science.

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anatomy of a science unit

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Students will encounter a variety of methods to explore and address the problems. presented to them as they progress through a science unit. Whether it's simulating real-world scientific methods on a tablet, breaking into groups to discuss issues or researching answers in printed reference materials, it all represents an enormous amount of content to be developed, tested and refined.

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My work for Amplify Science focused on three main areas: digital curriculum content, content distribution and printed reference/classroom materials.

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tools & simulations

featuring:

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Visual Design

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UX

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UI

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Prototyping

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User Testing

Students use Amplify's digital simulations and modeling tools to conduct hands-on experiments, craft arguments and record observations. For these tools I created original artwork, interfaces and iconography, applied UX/UI considerations and conducted user testing.

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onion.com

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

The Onion has been one of the internet's most beloved destinations for nearly three decades. During my tenure the in-house development team was small and nimble. This allowed us to perpetually experiment, innovate and improve the experience while being able to react (and publish) in real time to world events - just like a real news organization!

 

I also designed and supported other Onion web properties like Onion Sports, ONN and Comedy Central's Sportsdome. I also designed and produced several animated homepage buyouts for clients like Starbucks, HBO, Fox, NBC, TBS, Comedy Central, Budweiser and Mountain Dew.

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The Onion Store

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

The Onion Store was an early pioneer in online shopping at a time when most e-stores were homegrown. People have an affection for Onion headlines, so putting them on t-shirts, mugs and posters was an obvious choice for revenue generation. Additionally, the store sold books, posters, subscriptions to the paper and an assorted roster of limited run goods.

I helped improve the user experience by doing away with frustrating consumer roadblocks like forced account registration and revamping the store with new shirt designs (the store's most popular product).

Popular Store products

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Clothing

The top selling store product.

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Topical Accessories

Pulled from today's headlines!

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Onion Books

Consistent NYT bestsellers.

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Drinkware

It comes in pints!

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onion ipad app

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

First off, let's get this out of the way: check out that thick iPad bezel! The Onion app was a part of the very first wave of iPad apps available. No precedents, no best practices, just a big slab to poke at. We had a really quick turnaround time to deliver it, but the development team did a great job at figuring out what to do and turned desperate Photoshop mock-ups into a functioning app.

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Onion MAGAZINE

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

Onion Magazine was a weekly print and online feature that invoked the feel of a Sunday newspaper magazine (think Parade Magazine or New York Times Magazine, depending on the joke). Usually assembled at the end of the issue's production by editor-in-chief Scott Dikkers and I, this was a great medium for short-form jokes.

Wait, There's more!

One of the best things about working at Onion, Inc. was the sheer volume and variety of things to work on.

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T-SHIRT DESIGNS

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JONES SODA LABELS

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advertising

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ED. FEATURE DESIGN

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podcast support

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PRINTED PRESS & MEDIA KITS

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Designers at Amplify wear a LOT of hats.This afforded opportunities to contribute to the product in a variety of different ways.

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