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contributions:

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Visual Design

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Websites

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Newsprint

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Apps

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Books

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Online Store

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Advertising

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Branding

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Management

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Production

The A.V. Club

Role: Art Director

Dates: April 2005 - August 2012

Location: New York, NY

The A.V. Club is a longstanding internet destination that hosts a rogue's gallery of pop culture’s most respectable writers.

The a.v. club is satire pop culture

Problem to solve: With industry recognition but a lack of branding and identity of its own, readers often mistook A.V. Club content as satirical due to its association with The Onion (The A.V. Club was owned by Onion, Inc. and made up the second half of its subscription newspaper publication).

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I oversaw design and maintenance of The A.V. Club's print and online properties. This work incorporated visual design, editorial design, branding and collaboration with national advertising partners.

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The a.v club logo

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

What better way to distinguish The A.V. Club than with its very own logo? In an era of flashy, ornate identities, I wanted something simple and fun - something that felt like one of the pin back buttons worn on the jackets of me and my school pals. Through consistent use over the years, it's become one of the most recognized brands on the internet.

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as seen on the simpsons

The A.V. Club was featured in an episodes of  The Simpsons on December 9, 2012. The logo served as a visual punchline to the fact that Marge had, you guessed it, confused the A.V Club for satire.

"…these fake movie reviews are so mean, it’s hilarious!"

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Career
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as seen on the simpsons

The A.V. Club was featured in an episodes of  The Simpsons on December 9, 2012. The logo served as a visual punchline to the fact that Marge had, you guessed it, confused the A.V Club for satire.

"…these fake movie reviews are so mean, it’s hilarious!"

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Career
Highlight

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Newspaper

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

When I redesigned the Onion newspaper, I paid special attention to making the A.V. Club a distinct and separate section from the Onion's satire. I gave them their very own logo, chose distinctive typefaces and designed a 'cover' inside the newspaper that served as a visual palate cleanser from the Onion content that preceded it.

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website(s)

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

The A.V Club website was a great place to experiment with different editorial products while leveraging the addition of audio and video content. My role involved working with both editorial and sales teams; providing design for new editorial features and pairing them with multi-tiered sponsorship options.

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iphone app

featuring:

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Visual Design

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Newsprint

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Books

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Production

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Management

Nuanced and insightful film reviews are one of the A.V. Club's most popular offerings. The A.V. Club Film app was an easy way to reappropriate that existing content and introduce a new revenue stream via sponsorship opportunities. At the time there was still an actual sense of excitement and novelty to downloading apps.

Wait, There's more!

One of the best things about working at Onion, Inc. was the sheer volume and variety of things to work on.

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advertising

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podcast support

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microsites

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ed. feature design

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ed. feature design

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ed. feature design

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Designers at Amplify wear a LOT of hats.This afforded opportunities to contribute to the product in a variety of different ways.

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